~Starting in October in collaboration with puzzle-solving apps "RIDDLER" and "JRE WALLET"~
Square Enix Co., Ltd. will launch "Catrip," a local sightseeing tour-style puzzle-solving content, in mid-October 2025. The first installment, the Tokyo Ueno edition, will be created by RIDDLER, led by Ryogo Matsumaru, and digital coupons will be provided in collaboration with JR East's "JRE WALLET," providing a touring experience that intertwines reality and a slightly mysterious fantasy as you tour the city and its stores.
The first "Catrip" event will be held in the Ueno Park area. In advance of that, we began accepting pre-orders for the puzzle-solving kit today, September 18th. As a limited-edition early purchase bonus, a special goshuin stamp will be included that can be received in the "Catrip" game.
"Catrip" official website : https://www.jp.square-enix.com/catrip/
About "Catrip"
"Catrip" is an experiential content with the theme of "tripping with a cat," where participants progress through a story while walking around a real city. Using a paper puzzle-solving kit and the LINE app, participants are guided by the navigator cat "Nyaoyorozu" to collect goshuin stamps depicting distinctive landmarks and enjoy a story set against the backdrop of landscapes and historical sites. An everyday stroll around town is transformed into a special time filled with inspiration and discovery.
Furthermore, by linking with "JRE WALLET," a digital service provided by JR East, those who solve puzzles and complete missions will be rewarded with digital coupons that can be used for discounts and special offers at affiliated stores, adding value to the travel experience with a "bargain" element. Enjoy smart sightseeing while rediscovering the charms of the region.
About the first installment of "Catrip": Ueno, Tokyo
The first installment, the Tokyo Ueno edition, will begin in mid-October in the Ueno Onshi Park area. The puzzles for this installment were created by RIDDLER Inc., led by Ryogo Matsumaru, who is active on television programs, resulting in a challenging experience. Similarly, "Nyaoyorozu" was created by Square Enix artist Ryoma Ito, who was involved in the development of "Final Fantasy XII," and will bring to life a fun new worldview that blends with traditional local culture. Starting with the Tokyo Ueno edition, "Catrip" is scheduled to be rolled out to various areas, each with its own unique story and character design, offering new discoveries.
| title | Catrip Ueno |
|---|---|
| Planned start date | Mid-October 2025 |
| Number of participants | From 1 person |
| Must-have items | Smartphone (LINE app compatible), internet connection, puzzle solving kit (can be purchased on the day or in advance) |
| Event area | Around Ueno Park, Taito Ward, Tokyo |
| "Catrip" official website | https://www.jp.square-enix.com/catrip/ |
| Mystery solving kit sales site | Square Enix e-STORE https://store.jp.square-enix.com/item/SE_E4224.html RIDDLER NAZO SHOP |
| Mystery solving kit price | 2,500 yen (tax included) *A limited-edition early purchase bonus includes a special goshuin stamp that can be received in the "Catrip" game. |
| Puzzle production | RIDDLER Co., Ltd. |
| Copyright | © SQUARE ENIX |
Square Enix has set strengthening customer touchpoints across both digital and real-world channels as one of its key initiatives in its medium-term management plan. We will continue to actively expand our efforts to enable more customers to experience our titles through various touchpoints.
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About Square Enix Co., Ltd.
Square Enix Co., Ltd. is a leading entertainment company that continues to produce hit, creative and innovative content and services. Representative works from the group's in-house IP include the Dragon Quest series (total shipments and download sales of over 95 million units), the Final Fantasy series (total shipments and download sales of over 204 million units), and the Space Invaders series. ( https://www.jp.square-enix.com )
[Square Enix Co., Ltd.] Press release
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